From Corporate America to Fitness Entrepreneur

It sounds like the American Dream right?! In it’s simple words it is but the journey is far from simple. If you are looking for simple this is not for you but if you are ready to take the ride of your life keep reading….

 

I grew up on Long Island, NY and spent my childhood playing almost every sport you can think of – soccer, basketball, track, danced, swam competitively and being active in school was no less. I was in the chorus, band, honor society and studied hard to get my straight A’s. Now I am not telling you this to brag, but simply to share how I was molded from a young age. I felt the need to be a perfectionist and be good at everything I did. Now this wasn’t a bad thing in the fact that it pushed me to become better in all that I did. All of that hard work set me up to receive an academic & athletic scholarship to play D1 soccer in college. It is not talked about a lot but post college life is a whole new world. You are no longer identified as an honor student or a top collegiate athlete, it felt like you were starting over and didn’t even know where to begin.

 

As a kid I didn’t have time to think, I was always moving from one sport to the next, rushing from soccer practice to swim practice, structure was inevitable. I grew up with a routine, a plan and it only seemed right that I took my business finance degree to Corporate America. Less than a week after college graduation I moved myself from Poughkeepsie, NY (where I went to College) to Stamford, CT for my first job #adulting

 

After about 4 years of working as a compensation consultant I realized that I had a bigger purpose in life. As lucrative of a career it was and capable of being, it wasn’t my passion. It certainly wasn’t an easy decision as anyone and everyone will try and make you question your decisions but your gut always knows the answer. I made a career switch into the fitness industry to manage an Equinox fitness club where I was also teaching group fitness classes. It was a great move as Equinox is a top player in the fitness industry and I learned a lot. However, something was still missing.

 

My twin sister Amy and I always had a dream of running our own business together one day, at the time we didn’t know exactly what that would look like — but it was a thought we couldn’t shake. She too was in Corporate America working as an Auditor for PWC and made the career switch into the fitness industry a few months before I did. She was actually more of the brains behind getting our brand started back over a year ago (or at least that’s what she tells me!). Our brand and business is still in it’s beginning stages today as we did not set ourselves up financially to grow it very quickly but I have seen it as an opportunity to adjust our vision to where we truly want to go with our brand.

 

Being athletes by nature with a will to never give up, we know this is going to be a long journey but a journey with no boundaries and no limits. We follow Gary Vaynerchuk, the social media motivator and serial entrepreneur daily and he is constantly teaching us many insightful lessons. One quote of his that really resonated with us was, “your lack of patience is your biggest obstacle,” This is a hard concept for many to grasp in the instantaneous world we live in today but when does success really happen overnight? Never. I constantly remind myself of my childhood and all of the years of hard work, dedication and consistency it required to become great at soccer, to receive a scholarship and then to land a finance job right out of school. Life in it’s many obstacles and struggles is far from easy but the easy part is understanding you have control of your destiny. If you find your passion and commit to putting in the hard work, you can achieve the American Dream, whatever that looks like for YOU.

 

Follow our journey in building our online brand TTwinsFit, LLC and anyway we can help you take that step towards living out your American Dream please do not hesitate to reach out.

 

Much love,

Lauren

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